Outsourcing Your Business
(December 11, 1999) Nobody actually wants to work for a living any more. I’m certainly not the first person (or the thousandth) to write about “outsourcing,” but that won’t stop me from throwing in my...
View ArticleBlown to Bits (Evans & Wurster)
(December 28, 1999) You must read this book, “Blown to Bits.” I rarely recommend books to others. Books are personal (like music and art films, it’s difficult to predict whether others will find your...
View ArticleDot.Bomb (J. David Kuo)
(October 26, 2001) I read a great book today, cover-to-cover, and I strongly recommend this book to anyone who wonders what really happened in the dot-com explosion and collapse. Indeed, I’d recommend...
View ArticleThe MouseDriver Chronicles (Lusk & Harrison)
Another “Must Read” Book for Entrepreneurs, and a “Good Read” for the Rest of Us (February 2, 2002) I saw The MouseDriver Chronicles in several bookstores, and passed because it sounded like it would...
View ArticleFrom Idea to Product: Lots of Work
I just finished a very interesting conversation with a nice, articulate young man who had sought my marketing advice. Unfortunately, I quickly determined that he didn’t need marketing help — he needed...
View ArticlePerverse Incentives
“Perverse incentives” is a phrase I seem to use quite often, lately. We create (or accept) the perverse incentives that create the perverse outcomes we detest. Wikipedia defines the term as: A perverse...
View ArticleProduct Categorization (Taxonomy, Ontology)
Creating the right structure of categories and attributes for the products in your online store is a critical step that many online merchants ignore. I was disappointed today by an online merchant...
View ArticleLaunching LessonIndex.com
In late October, an unexpected phone call revived my interest in the subject of “lesson plan resources for teachers.” The first result of that inspiration is my newest web site, at LessonIndex.com....
View ArticleTest, test, and test your web site again!
Always test, test, test whenever you make any change to your web site. A week ago, I was concerned that my newest web site was drawing traffic, but not turning the traffic into a reasonable number of...
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Update: LessonIndex.com
Over the past few months, I’ve been pleased with the success of my newest web site, LessonIndex.com. On January 1, 2011, I “launched” LessonIndex.com — which I believe is already the most useful and...
View ArticleUnicorn Startups: The Rules Don’t Apply to Us
Excellent article about a “unicorn” startup: “Zenefits Was the Perfect Startup. Then It Self-Disrupted: What happened when an HR firm had some epic HR problems”...
View ArticleAnother startup nightmare: by Penny Kim
An excellent “experience story” about a nightmare startup: “I Got Scammed By A Silicon Valley Startup” (Penny Kim):...
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